Project Description
The Giving Crowd
BRINGING A BETTER WAY TO FUNDRAISE THROUGH CONTENT MARKETING.
Via https://www.givingcrowd.co/blog. Used for illustration purposes.
Brief
The Giving Crowd is a fundraising firm dedicated to helping nonprofits understand and implement asset-based fundraising instead of only cultivating one-time, cash gifts.
Outside of higher education, most development professionals have a low awareness of the benefits of asset-based fundraising, let alone how to do it. The Giving Crowded needed a content marketing partner to help them set up their lead generation content strategy to engage and educate their audiences.
Deliverables
Marketing agency, IDdigital, brought Fresh Idea Solutions to the table to help realize the marketing strategy and content for The Giving Crowd. Fresh Idea founder, Joseph Cole, consulted with The Giving Crowd blog authors and mapped out their editorial calendar. Then he wrote their blog posts and social media copy.
Content Strategy
Editorial Calendars
Content Creation
Results
With Fresh Idea Solutions handling the content strategy and creation, The Giving Crowd consultants can now devote their time to their clients’ missions. Their blog posts are catching the eye of thought leaders in their field and are getting higher shares.
Fresh, consistent content minus the hand-wringing and brow sweat.
Ready to Talk?
DRIVE YOUR CONTENT MARKETING.