Hero2018-02-25T11:51:49+00:00

Project Description

Hero

TECHNOLOGY THAT CHANGES EDUCATION. CONTENT THAT CHANGES LIVES.

Brief

Hero is an education tech company with the ambitious goal of changing how schools reinforce positive behaviors that result in higher student achievement.

The tech they design is founded upon deeply-held convictions on student behavior and school discipline. To reach their prospective clients – school districts – they needed ongoing, academic-quality content.

Deliverables

Bryan found the content marketing partner he needed in Fresh Idea Solutions to produce the volume of lead generation articles they needed to establish credibility with their target audience of school district supervisors and educators. He worked with Joseph Cole, Fresh Idea founder, to craft a blogging content strategy to reach and develop new leads.

  • Content Strategy

  • Editorial Calendars

  • Blog Ghostwriting

Strategy
Blogging
Research
Interviews

Results

With Fresh Idea Solutions expertise in the education space and content marketing, Hero’s tight circle of marketing professionals was able to expand the volume of marketing content they produced without breaking the bank. Now filled with fresh content, the Hero blog became the center of their online lead generation strategy.

Consistent, quality content. Dependable lead generation. That’s a fresh idea!

Ready to Talk?

DRIVE YOUR CONTENT MARKETING.

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