Project Description
Focused Fundraising
CASE STUDIES THAT COVINCE NONPROFIT CLIENTS.
Download Bread of Life Mission case study here.
Image Credit: © Steven Pavlov | http://commons.wikimedia.org/wiki/User:Senapa | CC BY-SA 4.0
Brief
Principal and founder, Brian Tucker, has an extensive background in nonprofit fundraising and marketing working with such names as Russ Reid, TrueSense, and DDB Seattle.
But when he launched his own agency, Focused Fundraising, he needed content that would convince nonprofit clients that he had what it takes to turn around their email and digital fundraising campaigns.
Deliverables
Brian turned to Fresh Idea Solutions to handle his case study project while he concentrated on launching his new business.
Joseph Cole met with Brian to identify Brian’s main audience and content strategy. He then interviewed the case study subject and wrote the case study along with social media copy to promote the piece.
Content Strategy
Case Subject (Client) Interviews
Content Creation
Results
Starting a brand, new fundraising firm is no walk in the park. But with Fresh Idea Solutions, Brian knew that he had an affordable teammate to help him get his marketing strategy off the ground.
Brian was able to use his case study as a lead magnet, as a drop-off piece during sales meetings, and as quotable material for his website. And he didn’t have to even be there for the client interview!
Painless. Hassle-free. Done.
Ready to Talk?
DRIVE YOUR CONTENT MARKETING.