Focused Fundraising2018-02-25T12:29:08+00:00

Project Description

Focused Fundraising

CASE STUDIES THAT COVINCE NONPROFIT CLIENTS.

© Steven Pavlov / http://commons.wikimedia.org/wiki/User:Senapa / CC BY-SA 4.0

Download Bread of Life Mission case study here.

Image Credit: © Steven Pavlov | http://commons.wikimedia.org/wiki/User:Senapa | CC BY-SA 4.0

Brief

Principal and founder, Brian Tucker, has an extensive background in nonprofit fundraising and marketing working with such names as Russ ReidTrueSense, and DDB Seattle.

But when he launched his own agency, Focused Fundraising, he needed content that would convince nonprofit clients that he had what it takes to turn around their email and digital fundraising campaigns.

Deliverables

Brian turned to Fresh Idea Solutions to handle his case study project while he concentrated on launching his new business.

Joseph Cole met with Brian to identify Brian’s main audience and content strategy. He then interviewed the case study subject and wrote the case study along with social media copy to promote the piece.

  • Content Strategy

  • Case Subject (Client) Interviews

  • Content Creation

Strategy
Interviews
Content Creation
Social Media

Results

Starting a brand, new fundraising firm is no walk in the park. But with Fresh Idea Solutions, Brian knew that he had an affordable teammate to help him get his marketing strategy off the ground.

Brian was able to use his case study as a lead magnet, as a drop-off piece during sales meetings, and as quotable material for his website. And he didn’t have to even be there for the client interview!

Painless. Hassle-free. Done.

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