Project Description
IPM Advancement
BIG CONTENT PROJECT BROUGHT DOWN TO SIZE.
Brief
IPM Advancement’s specialty – integrated fundraising – has a lot to offer nonprofit organizations. But integrating multiple fundraising and marketing channels for their clients crowded out time for their own content marketing efforts.
This powerhouse fundraising firm, led by fundraising veteran Jack Padovano, needed a content marketing solution with the same level of expertise and knowledge of their clientele.
Deliverables
Fresh Idea Solutions founder Joseph Cole worked with IPM’s creative directors to come up with a long-form content strategy that would position Jack and the IPM team as thought leaders in integrated fundraising. Joseph then wrote the white papers, case studies, and social media copy for the corresponding content strategies.
White Papers
Case Studies
Social Media
Results
Jack Padovano and his team of rockstar professionals didn’t have to take one minute away from their critical work with such clients as Autism Speaks or the Wild Animal Health Fund to publish highly effective long-form content.
And because of Fresh Idea Solutions’ extensive background in nonprofit leadership, IPM could trust Fresh Idea to handle client interviews and meetings without any hand-holding or “catching up” for the writer.
IPM now had the thought leadership content to offer their prospective and current clients to demonstrate their expertise that they knew they needed to have to boost their business development efforts.
Ready to Talk?
DRIVE YOUR CONTENT MARKETING.