Higher Education – Fresh Idea Solutions

The issues and pain points that your agency needs to understand to market effectively to higher education institutions and serve them well.

5 Ways to Earn Brand Trust in a World of Scandals

5 Ways to Earn Brand Trust in a World of Scandals

By Joseph|2018-05-08T14:14:55-05:00May 8th, 2018|Content Marketing, Higher Education, Nonprofits|

Penn State, Michigan State, Ohio State — and now… community foundations. These scandals tarnish the integrity of higher education and nonprofit brands. With the exposing light of the #metoo movement shining brightly, your content marketing [...]

7 Must Have Components of a Story Mining System for Content Marketing

7 Must Have Components of a Story Mining System for Content Marketing

By Joseph|2023-08-25T17:33:53-05:00April 9th, 2018|Alumni Development, Content Marketing|

Gold doesn’t uncover itself. Diamonds don’t fall from the sky. And stories don’t tell themselves. Here are seven components you'll need for your story mining system that will find, capture, and publish stories for your [...]

9 Irresistible Content Strategies for Alumni Marketing

9 Irresistible Content Strategies for Alumni Marketing

By Joseph|2018-04-10T07:17:54-05:00February 19th, 2018|Alumni Development, Higher Education|

There are so many ways alumni associations can use content marketing to engage their alumni and cultivate gifts for their school. Are you using all of these content strategies for your higher education clients? [...]